The tech world has two established brands as the kings of smartphones, Samsung and Apple. These American companies have dominated the consumer markets since the past decade and continue to do so today as well. However, from the past several years there is a threat arising from the east to challenge these mobile giants and rewrite the norm. A takeover is in motion, particularly with android phones. OnePlus, Xiaomi, Oppo and Huawei are Chinese brands who have been getting internationally popularand acclaimed with each passing year whilst selling like crazy on online mobile shopping sites. Could your next phone be of Chinese origin as well?
These Chinese smartphones are challenging the pre-conceived notions regarding the mobile industry and producing some of the best hardware along with fast performing systems in unbelievably affordable prices. The reason for their popularity is mainly due to the attractive price tag, mainly due to low manufacturing and labor cost, on a phone that can tackle the flagship phones of other brands.
The trend has been gaining steam since the past couple of years but it was only recently in March that the first signs of a shift in power was seen during the unveiling and launch of Xiamoi’sMi 5. During the Apple like event, the intentions of these Chinese brands was clear, to take over the smartphone industry and make Chinese phones a common household sight.
Brands like OnePlus are fresh and began as mere ambitious start-ups. Not only are these phones beginning to sell on a much wider scale worldwide but are also adored by critics and tech-enthusiasts alike. Reviews have been overwhelmingly positive with many regarding Chinese products to be superior. China’s swelling economy has already made waves with their rapidly growing trade markets and cheap products.
Apple’s efforts to penetrate the low-tier smartphone market have been, for the most part, a failure. The iPhone 5C and iPhone SE were unable to impress either critics or the public and was simply not worth the price. Whilst Apple keeps a niche market and does not produce phones for a middle income market, Samsung is keen on capitalizing on all consumers, especially those in second and third world countries in Africa, Asia and South America by producing low to mid-range smartphones. This is where the biggest competition and threat lies for Samsung and others. Chinese brands are producing high quality, inexpensive phones which are vastly increasing in demand. Online mobile sites are also keen on introducing new brands in order to boost sales. Even One Plus 5 Price in Pakistan and other south Asian countries is thriving right now.
In the west, however, the impact is still to be felt with little to no damage to the high-end market which is still ruled by Apple. Majority of the world can never spend $1000 on the iPhone X and that is where Chinese brands succeed. Huawei, had an overall revenue of $75 billion only last year and is now expanding its reach in Europe and US. One Plus, despite being only a few years old, already has entered western markets.